MSME Growth
Startup & MSME Growth
Execution-focused growth pathways for startups and MSMEs building sustainable business momentum.
- ✓ 12 weeks · 47 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 47 lessons
What you will work on
- ✓Diagnose your enterprise and put MSME status to work
- ✓Fund your growth: credit readiness, the right loans, guarantees and receivable finance
- ✓Open new markets: government buyers, digital channels, trade fairs, clusters and exports
- ✓Build the engine to scale: productivity, compliance, expansion and the next size
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
10 modules · 47 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Diagnose your enterprise and put MSME status to workFind the one constraint holding back your growth, get your Udyam registration right, turn MSME status into benefits with a rupee value, and build a realistic shortlist of central and state schemes.4 lessons
- 01 — Diagnosing your enterprise: size, stage and the one constraint holding back growthFree preview
- 02 — Getting Udyam registration right: category, activity codes, units and annual checks🔒
- 03 — Putting MSME status to work: a benefits register for credit, payments, procurement and concessions🔒
- 04 — Building a scheme shortlist: finding, screening and applying for central and state support🔒
Module 2 — Fund your growth: credit readiness, the right loans, guarantees and receivable financePresent your enterprise the way lenders read it, match each funding need to the right loan, borrow without pledging your home through credit guarantees, and turn receivables from large buyers into cash.4 lessons
- 05 — Becoming credit-ready: what lenders read in your bank statements, GST returns and credit reports🔒
- 06 — Choosing the right loan for each need: Mudra, working capital limits, term loans and equipment finance🔒
- 07 — Borrowing without pledging your home: how CGTMSE and other credit guarantees work🔒
- 08 — Turning receivables into cash: TReDS, bill discounting and supply chain finance🔒
Module 3 — Open new markets: government buyers, digital channels, trade fairs, clusters and exportsBuild real sales channels beyond your current customers: government procurement through GeM, ONDC and online marketplaces judged by net margin, trade fairs that convert, and the cluster and export routes open to MSMEs.4 lessons
- 09 — Selling to government through GeM: registration, catalogue and first orders using MSE preferences🔒
- 10 — Selling through ONDC and online marketplaces: choosing channels by true net margin🔒
- 11 — Making trade fairs and buyer-seller meets pay: selection, budget, support schemes and lead conversion🔒
- 12 — Using your cluster and starting exports: shared facilities, district programmes and the first shipment🔒
Module 4 — Build the engine to scale: productivity, compliance, expansion and the next sizeCut hidden waste and cost, formalise the business so every growth door stays open, test a capacity expansion before the bank does, and redesign people, systems, structure and governance to move from micro to small to medium.4 lessons
- 13 — Raising productivity and cutting cost: a 30-day audit of output, waste, energy and purchases🔒
- 14 — Formalising the business: a compliance calendar, clean records and documents that keep growth doors open🔒
- 15 — Planning a capacity expansion: project report, viability tests and funding for a new line, unit or branch🔒
- 16 — Moving from micro to small to medium: redesigning people, systems, structure and governance for the next size🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Startup and MSME growth: worked case studies and applied scenarios🔒
- Startup and MSME growth: common mistakes, misconceptions and self-check Q&A🔒
- Startup and MSME growth: revision sheet and self-test with answer key🔒
Deep-dive units — Advanced practiceEight advanced units applying Startup & MSME Growth to root causes, metrics, customer insight, systems, tools, compliance, team capability and scaling.8 lessons
- Root-Cause Diagnosis of MSME Growth Problems🔒
- Metrics That Matter in MSME Growth: Leading Indicators and Benchmarks🔒
- Low-Cost Customer and Market Research for Small Businesses🔒
- Turning What Works into a Repeatable System: SOPs, Checklists, Owners🔒
- Choosing Technology and AI Tools for a Small Business🔒
- Risk, Compliance and Ethics Checkpoints for a Growing MSME🔒
- Building Team Capability: Roles, Training and Incentives🔒
- Startup Scaling Decisions: Readiness Tests, Cash Needs and Stop Rules🔒
Assignments and self-assessmentFour practical assignments that apply Startup & MSME Growth to your own business, plus a 15-point readiness self-assessment.5 lessons
- Assignment 01 — Baseline and diagnosis for your business🔒
- Assignment 02 — Apply the core method to one live problem🔒
- Assignment 03 — Build your template or system🔒
- Assignment 04 — 30-day implementation review🔒
- Assignment 05 — Self-assessment: 15 questions to test your readiness🔒
Practice Lab — Grow your MSME step by stepFour labs to confirm MSME status and benefits, become credit-ready, open a new market channel and build a 12-month growth plan.4 lessons
- Practice 01 — Enterprise diagnosis and MSME benefits register🔒
- Practice 02 — Credit readiness and the right loan🔒
- Practice 03 — One new market channel in 60 days🔒
- Practice 04 — Capstone: your MSME growth plan🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 47 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹12,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹12,999