International Business
Global Market Entry, Cross-Border Business & International Commercial Strategy
ZELVU Business's original 6-month programme for lawyers, founders, consultants and in-house professionals. Learners build market-selection frameworks, compare entry modes, structure cross-border entities, draft international contracts, manage tax and compliance risk, and complete a board-ready market-entry capstone. The programme is independently designed and does not reproduce third-party course materials.
- ✓ 18 weeks · 71 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 71 lessons
What you will work on
- ✓Diagnose your readiness and choose your first market
- ✓Choose your entry mode and route to market
- ✓Price it, get paid and structure it properly
- ✓Choose partners, launch and run the market
- ✓Applied practice, case studies and revision
- ✓Global Expansion Foundations
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
22 modules · 71 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Diagnose your readiness and choose your first marketTest whether your business is ready to sell abroad, narrow ten candidate countries to one with a weighted scorecard, research that market on a small budget, and validate real buyer demand before you commit serious money.4 lessons
- 01 — Export readiness audit: scoring your product, capacity, cash and team before you sell abroadFree preview
- 02 — Choosing your first market: a weighted scorecard that narrows ten countries to one🔒
- 03 — Market research on a shoestring: trade data, buyer lists and competitor prices for under ₹25,000🔒
- 04 — Validating demand before you commit: buyer calls, samples, trial orders and a go/no-go memo🔒
Module 2 — Choose your entry mode and route to marketCompare every way of entering a foreign market, from indirect export to your own subsidiary, and work out the economics and control trade-offs of agents, distributors, cross-border e-commerce, licensing, franchising and joint ventures.4 lessons
- 05 — Comparing entry modes: control, cost, risk and speed from indirect export to your own subsidiary🔒
- 06 — Working with agents and distributors: margin chains, exclusivity and territory design🔒
- 07 — Cross-border e-commerce: the per-order economics of marketplaces, your own website and courier exports🔒
- 08 — Licensing, franchising, joint ventures and subsidiaries: deciding when to commit capital and IP🔒
Module 3 — Price it, get paid and structure it properlyBuild export prices that protect your margin, choose payment terms and export finance that keep you safe, manage currency risk with a written policy, and map the legal, tax and compliance questions to verify with your CA and lawyer.4 lessons
- 09 — Building an export price: the costing sheet, Incoterms and the market ceiling check🔒
- 10 — Getting paid safely: payment terms, letters of credit, export credit insurance and export finance🔒
- 11 — Managing currency risk: choosing the invoice currency, using forward contracts and writing a hedging policy🔒
- 12 — Legal, tax and compliance structure: a map of the questions to verify with your CA and lawyer🔒
Module 4 — Choose partners, launch and run the marketVet overseas partners with proper due diligence, protect yourself with the right agreement, localise your offer with a 12-month go-to-market plan, and run the market with a reporting rhythm that shows you problems early.4 lessons
- 13 — Partner due diligence: vetting a distributor, agent or JV partner before you sign🔒
- 14 — The international distribution or agency agreement: the clauses that protect you, from term sheet to signature🔒
- 15 — Localising your offer and building a 12-month go-to-market plan🔒
- 16 — Managing an overseas partner or team: targets, reporting rhythm, incentives and knowing when to change course🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Global Market Entry: worked case studies and applied scenarios🔒
- Global Market Entry: common mistakes, misconceptions and self-check Q&A🔒
- Global Market Entry: revision sheet and self-test with answer key🔒
Global Expansion FoundationsHow international expansion decisions are made, mapped and stress-tested before money is committed.2 lessons
- Week 1 — How Global Market Entry Decisions Work🔒
- Week 2 — Comparative Legal Systems & Regulatory Mapping🔒
Market Selection, Country Risk & Regulatory IntelligenceA structured method to rank countries using demand, regulation, political risk, sanctions, currency and execution constraints.2 lessons
- Week 3 — Market Screening, Demand & Competitive Intelligence🔒
- Week 4 — Country Risk, Sanctions, FX & Compliance Red Flags🔒
Entry Modes, Entity Structuring & GovernanceChoose between exporting, licensing, distribution, franchising, branch, subsidiary, JV and acquisition structures.2 lessons
- Week 5 — Export, Distributor, Agent, Licensing & Franchise Models🔒
- Week 6 — Branch, Subsidiary, Joint Venture & Acquisition Structures🔒
North America Market EntryPractical market-entry planning for the United States and Canada, including federal/state or provincial differences.2 lessons
- Week 7 — United States Market Entry Playbook🔒
- Week 8 — Canada Market Entry Playbook🔒
United Kingdom & European Union Market EntryPost-Brexit UK strategy and EU single-market compliance, privacy, consumer and competition considerations.2 lessons
- Week 9 — United Kingdom Market Entry After Brexit🔒
- Week 10 — European Union Single-Market Entry🔒
Singapore, UAE & GCC ExpansionUse regional hubs, free zones and commercial structures to build Asia-Pacific and Middle East entry strategies.2 lessons
- Week 11 — Singapore as an Asia-Pacific Hub🔒
- Week 12 — UAE & GCC Market Entry: Mainland, Free Zones & Commercial Structures🔒
China, Japan & Brazil: Strategic Market PlaybooksCompare high-opportunity markets with different investment, regulatory, contracting and enforcement environments.2 lessons
- Week 13 — China Market Entry, Data & Enforcement Risk🔒
- Week 14 — Japan & Brazil Comparative Entry Strategy🔒
International Contracts & Commercial ArchitectureBuild enforceable cross-border contracts and allocate commercial, currency, delivery, IP and dispute risk.2 lessons
- Week 15 — Architecture of Cross-Border Contracts🔒
- Week 16 — Drafting NDA, MOU, Distribution, Services, SaaS & Licensing Documents🔒
IP, Data, Employment & Responsible Business ComplianceOperational compliance across intellectual property, privacy, cyber, employment, anti-bribery and supply-chain rules.2 lessons
- Week 17 — Intellectual Property, Data Protection, Cyber & Consumer Compliance🔒
- Week 18 — Employment, Mobility, Anti-Bribery, ESG & Supply-Chain Compliance🔒
Cross-Border Tax, Transfer Pricing & Financial FlowsUnderstand tax residence, PE risk, withholding, treaties, transfer pricing, repatriation and intercompany documentation.2 lessons
- Week 19 — Tax Treaties, Permanent Establishment, Withholding & Repatriation🔒
- Week 20 — Transfer Pricing, Intercompany Agreements & BEPS Awareness🔒
Negotiation, Disputes & International ArbitrationNegotiate across cultures, design escalation clauses and manage cross-border disputes from prevention to enforcement.2 lessons
- Week 21 — Cross-Cultural Negotiation & Deal Strategy🔒
- Week 22 — International Arbitration, Mediation & Award Enforcement🔒
Capstone: Board-Ready Market Entry PlanCreate and defend a complete market-entry strategy, risk matrix, contract plan and first-100-days execution roadmap.2 lessons
- Week 23 — Build the Complete Market Entry Memorandum🔒
- Week 24 — Board / Client Presentation & Capstone Assessment🔒
Deep-dive units — Advanced practiceEight advanced units applying Global Market Entry, Cross-Border Business & International Commercial Strategy to root causes, metrics, customer insight, systems, tools, compliance, team capability and scaling.8 lessons
- Diagnosing Weak International Market-Entry Results🔒
- Choosing Market-Entry Metrics: Leading and Lagging Indicators🔒
- Low-cost customer and market insight for international market entry🔒
- Turning a Successful Export Order into a Repeatable Operating Process🔒
- Choosing and Using Technology and AI Tools for International Market Entry🔒
- Risk, Compliance and Ethics Checkpoints in International Market Entry🔒
- Building an Export Team: Roles, Training and Incentives🔒
- Deciding Whether to Scale, Change or Stop International Activities🔒
Assignments and self-assessmentFour practical assignments that apply Global Market Entry, Cross-Border Business & International Commercial Strategy to your own business, plus a 15-point readiness self-assessment.5 lessons
- Assignment 01 — Baseline and diagnosis for your business🔒
- Assignment 02 — Apply the core method to one live problem🔒
- Assignment 03 — Build your template or system🔒
- Assignment 04 — 30-day implementation review🔒
- Assignment 05 — Self-assessment: 15 questions to test your readiness🔒
Practice Lab — Enter your first international marketFour labs to score readiness and choose a market, pick an entry mode and partners, price and get paid safely, and build a 12-month go-to-market plan.4 lessons
- Practice 01 — Readiness audit and market scorecard🔒
- Practice 02 — Entry mode and partner shortlist🔒
- Practice 03 — Export price and payment plan🔒
- Practice 04 — Capstone: 12-month go-to-market plan🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 71 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹14,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹14,999