Brand & Customer Growth
Personal Branding & Digital Growth
Build a professional digital presence that supports authority, trust and long-term business growth.
- ✓ 12 weeks · 47 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 47 lessons
What you will work on
- ✓Positioning, story and profiles
- ✓Content systems that build authority
- ✓Reputation, reach, community and responsible branding
- ✓Conversion, pricing, analytics and your 90-day plan
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
10 modules · 47 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Positioning, story and profilesChoose your niche and promise, build your story and proof bank, make your profiles convert and plan 90 days of content.4 lessons
- 01 — Positioning: choose the niche and the promise you want to be known forFree preview
- 02 — Your story and proof bank: credentials, case studies and testimonials🔒
- 03 — Profiles that convert: LinkedIn, Google Business Profile and your link page🔒
- 04 — Content pillars and a 90-day editorial plan🔒
Module 2 — Content systems that build authorityLinkedIn content that brings enquiries, short video for founders, long-form content that builds trust, and a founder-led system with batching, repurposing and AI tools.4 lessons
- 05 — LinkedIn content that builds authority and enquiries🔒
- 06 — Short video for founders: Instagram Reels and YouTube Shorts🔒
- 07 — Long-form content: YouTube, podcasts, newsletters and articles🔒
- 08 — A founder-led content system: batching, repurposing, AI tools and delegation🔒
Module 3 — Reputation, reach, community and responsible brandingBuild reputation and reviews, grow reach through speaking and collaborations, create an owned community, and follow rules and ethics for personal brands.4 lessons
- 09 — Reputation and reviews: Google reviews, testimonials and handling criticism🔒
- 10 — Speaking, media and collaborations🔒
- 11 — Community: WhatsApp channels, groups, events and your email list🔒
- 12 — Rules, disclosures and ethics for personal brands in India🔒
Module 4 — Conversion, pricing, analytics and your 90-day planTurn audience into clients, package and price your expertise, track the numbers that matter, and commit to a 90-day personal brand plan.4 lessons
- 13 — Converting audience into clients: lead magnets, DMs and discovery calls🔒
- 14 — Pricing and packaging your expertise🔒
- 15 — Analytics: the numbers that show whether your brand is working🔒
- 16 — Consistency and your 90-day personal brand plan🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Personal branding and digital growth: worked case studies and applied scenarios🔒
- Personal branding and digital growth: common mistakes, misconceptions and self-check Q&A🔒
- Personal branding and digital growth: revision sheet and self-test with answer key🔒
Deep-dive units — Advanced practiceEight advanced units applying Personal Branding & Digital Growth to root causes, metrics, customer insight, systems, tools, compliance, team capability and scaling.8 lessons
- Root-Cause Diagnosis of Personal Branding Results: Message, Proof, Channels🔒
- Metrics That Matter in Personal Branding: Leading Indicators and Benchmarks🔒
- Low-Cost Client and Market Insight for Your Personal Brand🔒
- Turning Personal Brand Activity into Weekly Content, Reply and Proof Routines🔒
- Choosing and Using Technology and AI Tools for Personal Branding🔒
- Personal Branding Compliance: Advertising, Endorsements, Data and IP🔒
- Building Team Capability Around Your Personal Brand: Roles, Training, Incentives🔒
- Scaling a Personal Brand: Readiness Test, Added Channels and Stopping Rules🔒
Assignments and self-assessmentFour practical assignments that apply Personal Branding & Digital Growth to your own business, plus a 15-point readiness self-assessment.5 lessons
- Assignment 01 — Baseline and diagnosis for your business🔒
- Assignment 02 — Apply the core method to one live problem🔒
- Assignment 03 — Build your template or system🔒
- Assignment 04 — 30-day implementation review🔒
- Assignment 05 — Self-assessment: 15 questions to test your readiness🔒
Practice Lab — Build and grow your personal brandFour labs for positioning and proof, profiles and content plan, 30 days of publishing, and a conversion system with a 90-day plan.4 lessons
- Practice 01 — Positioning, story and proof🔒
- Practice 02 — Profiles and content plan🔒
- Practice 03 — Create, publish and engage for 30 days🔒
- Practice 04 — Capstone: conversion system and 90-day plan🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 47 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹12,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹12,999