Productivity & Communication
Negotiation & Business Communication
Practical communication and negotiation frameworks for better commercial outcomes and leadership impact.
- ✓ 12 weeks · 47 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 47 lessons
What you will work on
- ✓Preparing to negotiate: diagnosis, alternatives, numbers and trades
- ✓Negotiating price, payment terms and supplier deals in Indian business
- ✓Persuasive business writing: emails, WhatsApp, proposals and written agreements
- ✓Meetings, pitches, difficult conversations and your playbook
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
10 modules · 47 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Preparing to negotiate: diagnosis, alternatives, numbers and tradesMeasure where your business loses money in negotiations and everyday conversations, then prepare every important deal with a real alternative, three clear numbers and a planned set of trades.4 lessons
- 01 — Auditing your negotiations: finding the rupees your business loses every monthFree preview
- 02 — Your BATNA and theirs: knowing your real alternatives before you sit down🔒
- 03 — Setting your target, opening offer and walk-away point, and holding them under pressure🔒
- 04 — Planning concessions and trades: the 'if you, then we' method and a one-page negotiation plan🔒
Module 2 — Negotiating price, payment terms and supplier deals in Indian businessApply your preparation to the negotiations that decide margin and cash: price objections, payment terms, supplier rates and the relationship, hierarchy and face-saving norms of Indian business.4 lessons
- 05 — Handling 'reduce the rate': defending your price against discount requests and competitor quotes🔒
- 06 — Negotiating payment terms: advances, milestones and credit days that protect your cash🔒
- 07 — Negotiating with suppliers: better rates, credit and reliability without squeezing the relationship🔒
- 08 — Negotiating the Indian way: relationships, hierarchy, the 'last price' ritual and saving face🔒
Module 3 — Persuasive business writing: emails, WhatsApp, proposals and written agreementsWrite messages that get read, answered and acted on: clear emails, disciplined WhatsApp, proposals that sell value, and the recaps and change requests that turn a verbal deal into a clear written agreement.4 lessons
- 09 — Writing business emails that get a reply and a decision🔒
- 10 — WhatsApp for business: messages, voice notes and groups that move deals forward🔒
- 11 — Writing proposals and quotations that win on value, not just price🔒
- 12 — Putting the deal in writing: recaps, change requests and key clauses that prevent disputes🔒
Module 4 — Meetings, pitches, difficult conversations and your playbookRun meetings that decide, pitch with clarity, handle difficult conversations, and build a personal negotiation and communication playbook with a 90-day practice plan.4 lessons
- 13 — Running meetings that end in decisions🔒
- 14 — Presenting and pitching with clarity: to customers, investors and your team🔒
- 15 — Difficult conversations: late payments, disputes, underperformance and saying no🔒
- 16 — Your negotiation and communication playbook and 90-day practice plan🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Negotiation and business communication: worked case studies and applied scenarios🔒
- Negotiation and business communication: common mistakes, misconceptions and self-check Q&A🔒
- Negotiation and business communication: revision sheet and self-test with answer key🔒
Deep-dive units — Advanced practiceEight advanced units applying Negotiation & Business Communication to root causes, metrics, customer insight, systems, tools, compliance, team capability and scaling.8 lessons
- Root-Cause Diagnosis of Your Negotiation and Communication Results🔒
- Negotiation Metrics: Leading Indicators, Rates and Your Own Benchmarks🔒
- Low-Cost Market and Customer Research Before You Negotiate🔒
- Making Negotiation Repeatable: Preparation Sheet, Standard Messages, Deal Records🔒
- Choosing and using technology and AI tools for negotiation and communication🔒
- Risk, Compliance and Ethics Checkpoints in Negotiation🔒
- Building Negotiation Capability: Authority, Coaching and Incentives🔒
- Scaling Negotiation Practice as Your Business Grows🔒
Assignments and self-assessmentFour practical assignments that apply Negotiation & Business Communication to your own business, plus a 15-point readiness self-assessment.5 lessons
- Assignment 01 — Baseline and diagnosis for your business🔒
- Assignment 02 — Apply the core method to one live problem🔒
- Assignment 03 — Build your template or system🔒
- Assignment 04 — 30-day implementation review🔒
- Assignment 05 — Self-assessment: 15 questions to test your readiness🔒
Practice Lab — Negotiate and communicate better every weekFour labs covering a negotiation audit, a live price negotiation, a written-communication makeover and your personal playbook.4 lessons
- Practice 01 — Negotiation audit and one-page plan🔒
- Practice 02 — Price and payment-terms negotiation🔒
- Practice 03 — Written communication makeover🔒
- Practice 04 — Capstone: your playbook and 90-day practice plan🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 47 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹12,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹12,999