Marketing & Lead Generation
Marketing & Lead Generation
Marketing frameworks for demand generation, channel strategy and sustainable lead flow.
- ✓ 12 weeks · 47 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 47 lessons
What you will work on
- ✓Marketing strategy for a small business
- ✓Channels that bring Indian SMB customers
- ✓Turning attention into enquiries
- ✓Measuring, testing and scaling
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
10 modules · 47 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Marketing strategy for a small businessBuild the strategic foundation for a predictable flow of enquiries: a sharp niche and positioning, messaging in your customers' own words, an offer ladder with a lead magnet, and a funnel you can measure stage by stage.4 lessons
- 01 — Choosing a niche and a positioning that makes the right customers pick youFree preview
- 02 — Building an ideal customer profile and messaging in your customers' own words🔒
- 03 — Building an offer ladder and a lead magnet that start conversations🔒
- 04 — Mapping your funnel from awareness to sale and measuring each stage🔒
Module 2 — Channels that bring Indian SMB customersSet up and run the channels that most reliably bring enquiries to Indian small businesses: Google Business Profile, Instagram and Facebook, WhatsApp, founder-led content on LinkedIn and YouTube, and structured referral and partner programmes.4 lessons
- 05 — Getting found locally with a complete, active Google Business Profile🔒
- 06 — Generating leads from Instagram and Facebook: organic basics and ads from ₹300 a day🔒
- 07 — Doing WhatsApp marketing right: consent, broadcasts, the Business API and fast replies🔒
- 08 — Building founder-led trust with content, LinkedIn and YouTube, plus referral and partner channels🔒
Module 3 — Turning attention into enquiriesConvert the attention you earn into real enquiries and sales: build mobile landing pages and forms that convert, respond to every lead within minutes, run a simple CRM with disciplined follow-up, and plan seasonal campaigns that create urgency without eroding your margins.4 lessons
- 09 — Building a mobile landing page and enquiry form that turns visitors into leads🔒
- 10 — Capturing every lead and replying within five minutes🔒
- 11 — Setting up a simple CRM and follow-up system for a small team🔒
- 12 — Running festive, quarter-end and launch campaigns without becoming discount-dependent🔒
Module 4 — Measuring, testing and scalingPut numbers behind every marketing decision: calculate cost per lead, CAC, lifetime value and payback, track where each enquiry comes from, test creatives and offers on small budgets, and pull everything together into a 90-day marketing plan with a monthly budget.4 lessons
- 13 — Knowing your numbers: cost per lead, CAC, lifetime value and payback period🔒
- 14 — Tracking where every enquiry comes from: UTM tags, GA4 events, calls, WhatsApp and a weekly sheet🔒
- 15 — Testing creatives, offers and pages on a tiny budget🔒
- 16 — Building your 90-day marketing plan and monthly budget🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Marketing and lead generation: worked case studies and applied scenarios🔒
- Marketing and lead generation: common mistakes, misconceptions and self-check Q&A🔒
- Marketing and lead generation: revision sheet and self-test with answer key🔒
Deep-dive units — Advanced lead generationAdvanced lead-generation methods for owners ready to go beyond the basics: search ads, retargeting, B2B outreach and directories, marketplaces and ONDC, creator collaborations, events and webinars, proof assets, and the compliance rules that keep your marketing safe.8 lessons
- Google Search Ads for Local Businesses: Keywords, Ad Copy and Cost per Enquiry🔒
- Retargeting and Remarketing to Bring Back Interested Prospects🔒
- Generating B2B leads via LinkedIn, email sequences and trade directories🔒
- Selling on Amazon, Flipkart, Meesho and ONDC: Marketplace and D2C Basics🔒
- Working with Influencers and Creators on a Small-Brand Budget🔒
- Turning Events, Exhibitions and Webinars into Lead Engines🔒
- Turning reviews, testimonials and case studies into marketing assets🔒
- Marketing Compliance in India: Consent, DND, TRAI, Data Protection, ASCI🔒
Assignments and self-testFive self-marked assignments that turn the programme into real work on your own business: a positioning and customer profile document, a Google Business Profile audit, a campaign plan, a working CRM with real leads, and a 15-question self-test.5 lessons
- Assignment 01 — Writing your positioning and ideal customer profile document🔒
- Assignment 02 — Auditing your Google Business Profile and building a fix list🔒
- Assignment 03 — Planning one lead-generation campaign with budget and creative🔒
- Assignment 04 — Setting up your CRM and follow-up system with 10 real leads🔒
- Assignment 05 — Self-test: 15 questions on marketing and lead generation🔒
Practice Lab — Build your lead engineFour hands-on labs that build a working lead engine for your own business: a clear offer and lead magnet, a live landing page with an instant-response flow, a real 7-day micro-campaign on ₹2,000, and a 90-day marketing plan as your capstone.4 lessons
- Practice 01 — Writing your core offer and one lead magnet🔒
- Practice 02 — Building a landing page or enquiry form with an instant-response flow🔒
- Practice 03 — Running a 7-day micro-campaign on ₹2,000 and reporting the results🔒
- Practice 04 — Capstone: building your 90-day marketing plan🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 47 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹12,999Before you choose a programme
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One-time fee
₹12,999