Marketing & Lead Generation
YouTube Marketing
ZELVU Business's structured YouTube Marketing programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓YouTube as a business channel: how it works, what your channel is for, setup and the economics
- ✓Making videos buyers find and watch: search research, scripting, filming and packaging
- ✓Turning viewers into enquiries: Shorts, calls to action, YouTube ads and responsible collaborations
- ✓Measure, systematise and scale: analytics, attribution, production workflow and your 90-day plan
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — YouTube as a business channel: how it works, what your channel is for, setup and the economicsCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — How YouTube works for a business: search, suggested, browse and Shorts traffic, and which one your buyers useFree preview
- 02 — Choosing your channel's job: the buyer questions you will answer and a three-pillar content map🔒
- 03 — Setting up the channel properly: ownership, access roles, verification, branding and default settings🔒
- 04 — The economics of business video: cost per video, value of an enquiry and the break-even maths before you film🔒
Module 2 — Making videos buyers find and watch: search research, scripting, filming and packagingCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — YouTube search research: finding the questions buyers type, in English, Hindi and Hinglish🔒
- 06 — Scripting for retention: hooks, structure and the call to action that fits the viewer's stage🔒
- 07 — Filming on a small-business budget: phone, sound, light, screen recording and a one-day batch shoot🔒
- 08 — Titles, thumbnails and descriptions: packaging that earns the click without misleading🔒
Module 3 — Turning viewers into enquiries: Shorts, calls to action, YouTube ads and responsible collaborationsEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — YouTube Shorts for businesses: when short-form helps, repurposing long videos and linking to the full answer🔒
- 10 — From viewer to enquiry: calls to action, pinned comments, end screens, landing pages and lead capture🔒
- 11 — YouTube ads on a small budget: formats, audiences, creative and what to spend first🔒
- 12 — Comments, collaborations and compliance: moderation, creator tie-ups, disclosure, copyright and claims🔒
Module 4 — Measure, systematise and scale: analytics, attribution, production workflow and your 90-day planSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — Reading YouTube Analytics: impressions, click-through rate, retention and traffic sources as one diagnostic chain🔒
- 14 — Attributing leads and sales to YouTube: tracked links, self-reported source, GA4 and CRM tagging🔒
- 15 — Building a production system: content calendar, team roles, freelancers, AI tools and upload SOPs🔒
- 16 — Testing and scaling: refreshing old videos, series and playlists, new languages, ad budgets and your 90-day YouTube plan🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- YouTube marketing: worked case studies and applied scenarios🔒
- YouTube marketing: common mistakes, misconceptions and self-check Q&A🔒
- YouTube marketing: revision sheet and self-test with answer key🔒
Practice Lab — Plan, produce and measure your business YouTube channelDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Channel strategy and economics: traffic door, buyer-question map, secure setup and break-even per video🔒
- Practice 02 — Produce one search video: keyword brief, retention script, shoot plan, packaging and enquiry path🔒
- Practice 03 — Channel diagnosis case: reading 28 days of analytics and enquiry data, and prescribing fixes🔒
- Practice 04 — Capstone: your 90-day YouTube marketing plan with production system, ads test and lead attribution🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999