Marketing & Lead Generation
WhatsApp Marketing
ZELVU Business's structured WhatsApp Marketing programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓Foundations: the right WhatsApp set-up, a trusted profile, consent and message economics
- ✓Building an audience and messages people want: opt-ins, segments, copy and one-to-many tools
- ✓Selling and serving on WhatsApp: sales chats, campaigns, chatbots and commerce
- ✓Measurement, number health, retention and scaling
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Foundations: the right WhatsApp set-up, a trusted profile, consent and message economicsCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — WhatsApp Business app or WhatsApp Business Platform (API): choosing the right set-up for your chat volume, team and budgetFree preview
- 02 — A business profile that earns trust: display name, profile details, catalogue, click-to-chat links, QR codes and greeting and away messages🔒
- 03 — Permission first: opt-in wording, DPDP Act basics, opt-out handling and why consent protects your number🔒
- 04 — What WhatsApp messages really cost: pricing categories, the free customer-service window and cost per order from a campaign🔒
Module 2 — Building an audience and messages people want: opt-ins, segments, copy and one-to-many toolsCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Growing an opted-in audience: counter QR codes, packaging, website widgets, Click-to-WhatsApp ads and missed-call entry points🔒
- 06 — Segmenting your contacts: labels, tags and lists by buying stage, value, interest and language so every message is relevant🔒
- 07 — Writing WhatsApp messages people read and act on: template anatomy, personalisation, regional language, media and buttons🔒
- 08 — Status, Channels, Groups and Communities: reaching many customers without spamming, and choosing the right tool for each job🔒
Module 3 — Selling and serving on WhatsApp: sales chats, campaigns, chatbots and commerceEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Turning inbound chats into sales: response time, qualifying questions, quick replies, voice notes and the hand-off to a call or visit🔒
- 10 — Running broadcast campaigns: marketing, utility and authentication templates, getting approval, send discipline and a festive-season calendar🔒
- 11 — Chatbots and WhatsApp Flows: automating FAQs, bookings and lead capture without trapping customers🔒
- 12 — Selling inside WhatsApp: catalogues and carts, payment links and UPI, COD confirmation to cut RTO, and abandoned-cart recovery🔒
Module 4 — Measurement, number health, retention and scalingSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — Measuring WhatsApp marketing: delivery, read, reply, click and order rates, UTM links, coupon codes and hold-out groups that show real impact🔒
- 14 — Protecting your number: quality rating, messaging limits, template pauses, blocks and reports, and the practices that get accounts restricted🔒
- 15 — Retention journeys on WhatsApp: post-purchase care, reorder reminders timed to real usage, feedback and reviews, win-back and referrals🔒
- 16 — Scaling your WhatsApp operation: choosing a BSP on total cost, team inbox and CRM integration, SOPs, weekly review and your 90-day WhatsApp plan🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- WhatsApp marketing: worked case studies and applied scenarios🔒
- WhatsApp marketing: common mistakes, misconceptions and self-check Q&A🔒
- WhatsApp marketing: revision sheet and self-test with answer key🔒
Practice Lab — Build, launch and review your WhatsApp marketing systemDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Foundations audit: set-up decision, trusted profile, consent inventory, entry points and your message cost model🔒
- Practice 02 — Audience and message kit: RFM segments, six approval-ready templates, a chat playbook and a 30-day send calendar🔒
- Practice 03 — Case diagnosis: a Hyderabad ethnic-wear retailer's 60 days of WhatsApp data — find the leaks and prescribe fixes🔒
- Practice 04 — Capstone: design, launch and review your 90-day WhatsApp marketing system🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999