Start & Build Business
Startup Launch Programme
ZELVU Business's structured Startup Launch Programme programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓From idea to validated opportunity
- ✓Business model, money and legal setup
- ✓Building and launching
- ✓The first 90 days
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — From idea to validated opportunityTurn a raw idea into a validated opportunity: choose a problem worth solving, talk to 20 real customers, run a cheap MVP test with clear decision rules, and position yourself against the alternatives customers already use.4 lessons
- 01 — Finding a problem worth solving and sizing it honestly for IndiaFree preview
- 02 — Running 20 customer discovery conversations that reveal what people will pay for🔒
- 03 — Testing demand cheaply with MVPs, pre-orders and clear go/no-go rules🔒
- 04 — Mapping your competition and choosing a position you can defend🔒
Module 2 — Business model, money and legal setupDesign a business model that can make money, price it using real unit economics and a 12-month cash plan, choose the right legal structure and registrations, and set up banking, bookkeeping and compliance from the first week.4 lessons
- 05 — Designing your business model on one page🔒
- 06 — Pricing, unit economics and your first-year money plan🔒
- 07 — Choosing your legal structure and completing the right registrations🔒
- 08 — Setting up banking, bookkeeping, invoicing and a compliance calendar from day one🔒
Module 3 — Building and launchingBuild a lean brand and a consistent online presence, win your first 10 and then 100 customers through channels you can measure, and run a launch with suppliers, delivery and payments ready.4 lessons
- 09 — Building a brand on a budget: name, logo, tone, domain and packaging🔒
- 10 — Setting up your online presence: landing page, Google Business Profile, Instagram and WhatsApp catalogue🔒
- 11 — Winning your first 10 customers, then your first 100🔒
- 12 — Running your launch: pre-launch, launch week, post-launch and supplier and delivery readiness🔒
Module 4 — The first 90 daysProtect cash with a weekly rhythm, add the right people with clear agreements, track the few metrics that matter, and decide on evidence whether to persist, pivot or stop.4 lessons
- 13 — Running a weekly cash rhythm that keeps a new venture alive🔒
- 14 — Getting help: freelancers, interns, your first hire, co-founder agreements and equity basics🔒
- 15 — Tracking the early metrics that matter and running a weekly review🔒
- 16 — Deciding whether to persist, pivot or stop, and building growth loops🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Startup launch: worked case studies and applied scenarios🔒
- Startup launch: common mistakes, misconceptions and self-check Q&A🔒
- Startup launch: revision sheet and self-test with answer key🔒
Practice Lab — Launch your ventureApply the programme to your own venture through four hands-on exercises: an idea validation report, a business model with a 12-month cash plan, a legal and brand setup pack, and a capstone launch plan with a first-100-customers strategy.4 lessons
- Practice 01 — Building your idea validation report from 10 interviews and one MVP test🔒
- Practice 02 — Drafting your one-page business model, pricing sheet and 12-month cash plan🔒
- Practice 03 — Making your legal-structure decision, registration checklist and starter brand kit🔒
- Practice 04 — Capstone: writing your launch plan and first-100-customers strategy🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999