Marketing & Lead Generation
SEO & Local Business Marketing
ZELVU Business's structured SEO & Local Business Marketing programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓How search works: foundations, keywords and a website Google can read
- ✓Winning local search: Business Profile, reviews, citations and multi-location presence
- ✓Pages, content and links that rank and convert
- ✓Measurement, AI search, offline-to-online marketing and your SEO routine
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — How search works: foundations, keywords and a website Google can readCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — How Google finds and ranks a business: crawling, indexing, organic results and the local packFree preview
- 02 — What SEO is worth to you: valuing organic enquiries, setting goals and choosing where to compete🔒
- 03 — Keyword research for Indian searchers: intent, locality, "near me" and Hinglish queries in one keyword map🔒
- 04 — A website Google can read: Search Console, indexing, sitemaps, redirects, mobile speed and HTTPS🔒
Module 2 — Winning local search: Business Profile, reviews, citations and multi-location presenceCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Google Business Profile in depth: eligibility, verification, categories, services and staying within the guidelines🔒
- 06 — Reviews that build rank and trust: an ethical request system, reply templates and handling unfair reviews🔒
- 07 — Citations and NAP consistency: Justdial, IndiaMART, Sulekha, Bing, Apple Maps and industry directories🔒
- 08 — Multi-outlet, service-area and practitioner listings: structuring your local presence as you grow🔒
Module 3 — Pages, content and links that rank and convertEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — On-page SEO for service and product pages: titles, headings, content, internal links and LocalBusiness schema🔒
- 10 — Area and location pages that rank without becoming doorway spam🔒
- 11 — Content that earns searches: cost guides, comparisons, problem pages and topic clusters built on real experience🔒
- 12 — Earning local links and mentions: associations, suppliers, media and events, and why bought links backfire🔒
Module 4 — Measurement, AI search, offline-to-online marketing and your SEO routineSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — Measuring organic and local results: Search Console, Business Profile performance, enquiry tracking and a one-page monthly report🔒
- 14 — Search in the age of AI answers: AI Overviews, chat assistants, voice and zero-click searches🔒
- 15 — Local marketing that feeds search: trackable QR codes, neighbourhood partnerships, WhatsApp Business and repeat customers🔒
- 16 — Running SEO as a routine: weekly and monthly tasks, in-house versus agency, and your 90-day plan🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- SEO and local marketing: worked case studies and applied scenarios🔒
- SEO and local marketing: common mistakes, misconceptions and self-check Q&A🔒
- SEO and local marketing: revision sheet and self-test with answer key🔒
Practice Lab — Audit, fix and grow your local search presenceDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Local search audit: Business Profile, citations, reviews, indexing and a ranking baseline🔒
- Practice 02 — Keyword map and on-page rewrite of your three most valuable pages🔒
- Practice 03 — Diagnosis case: why a Dehradun veterinary clinic lost a third of its Google enquiries🔒
- Practice 04 — Capstone: your 90-day SEO and local marketing plan with a working monthly report🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999