Sales Academy
Sales Fundamentals
ZELVU Business's structured Sales Fundamentals programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓Understanding buyers, offers and pricing
- ✓Prospecting and lead generation for small businesses
- ✓Sales conversations that close
- ✓Your sales system: pipeline, follow-up and growth
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Understanding buyers, offers and pricingIdentify the customers who buy fastest, pay on time and refer others, understand how and where their buying decisions stall, and package and price your offer so the right buyers say yes without heavy bargaining.4 lessons
- 01 — Defining your ideal customer profile and the buying triggers that make Indian SMB buyers act nowFree preview
- 02 — Mapping the buyer's journey and finding exactly where your deals die🔒
- 03 — Writing a value proposition and offer your buyer understands in 30 seconds🔒
- 04 — Pricing for sellers: anchoring, packages, discount discipline and GST-inclusive quoting🔒
Module 2 — Prospecting and lead generation for small businessesBuild a steady flow of qualified prospects through a referral system, respectful WhatsApp and phone outreach, LinkedIn and local networks, and partners who already serve your customers.4 lessons
- 05 — Building a referral system that brings warm introductions every month🔒
- 06 — WhatsApp and phone outreach that gets replies: scripts, timing, consent and compliance🔒
- 07 — Prospecting through LinkedIn and local networks: associations, exhibitions and marketplaces🔒
- 08 — Growing through partners: dealers, agents, resellers and cross-referral tie-ups🔒
Module 3 — Sales conversations that closeTurn conversations into orders: qualify buyers early, pitch with real proof, write quotations and terms that protect your margin and cash, and handle objections and close without pressure.4 lessons
- 09 — Running discovery calls and qualifying buyers with BANT questions adapted for Indian SMBs🔒
- 10 — Pitching and demonstrating value with a clear talk-track, proof and case stories🔒
- 11 — Writing quotations and proposals, setting payment terms and negotiating without giving away your margin🔒
- 12 — Handling objections and closing with confidence while keeping the buyer's trust🔒
Module 4 — Your sales system: pipeline, follow-up and growthTurn selling into a system: track every deal in a simple pipeline, follow up with a planned cadence, review the numbers every week and bring in your first salesperson with fair incentives and a clear 30-day plan.4 lessons
- 13 — Setting up pipeline stages and a simple CRM in a Google Sheet or WhatsApp labels🔒
- 14 — Designing a 7-touch follow-up cadence and re-engaging cold leads🔒
- 15 — Tracking the sales metrics that matter and running a 45-minute weekly sales review🔒
- 16 — Hiring and managing your first salesperson or telecaller, with fair incentives and a 30-day sales plan🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Sales fundamentals: worked case studies and applied scenarios🔒
- Sales fundamentals: common mistakes, misconceptions and self-check Q&A🔒
- Sales fundamentals: revision sheet and self-test with answer key🔒
Practice Lab — Build your sales systemApply the programme to your own business through four hands-on exercises that build a complete, working sales system, ending with a capstone pipeline, follow-up cadence and 30-day sales plan.4 lessons
- Practice 01 — Build your ideal customer and offer sheet🔒
- Practice 02 — Write and test your WhatsApp and call outreach scripts with 10 real prospects🔒
- Practice 03 — Run three discovery calls and write proposals for the buyers who qualify🔒
- Practice 04 — Capstone: set up your pipeline sheet, follow-up cadence and 30-day sales plan🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999