Marketing & Lead Generation
Performance Marketing
ZELVU Business's structured Performance Marketing programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓The economics of paid growth: outcomes, margins, lifetime value and test budgets
- ✓Measurement you can trust: tracking, lead quality, attribution and incrementality
- ✓Channels, budget allocation, creative and conversion
- ✓Diagnosing, scaling, retaining and running performance marketing as a system
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — The economics of paid growth: outcomes, margins, lifetime value and test budgetsCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — What performance marketing really is: buying measurable outcomes and checking if your business is readyFree preview
- 02 — Unit economics for paid growth: contribution margin, break-even CAC and break-even ROAS🔒
- 03 — Lifetime value and payback period: how much you can pay for a customer when cash is tight🔒
- 04 — Conversion goals, KPI trees and test budgets: deciding what to optimise for and how much data you need🔒
Module 2 — Measurement you can trust: tracking, lead quality, attribution and incrementalityCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — The tracking stack: pixels, server-side events, UTM links and consent done properly🔒
- 06 — Closing the loop for lead businesses: tracing calls, WhatsApp chats and offline sales back to the ad🔒
- 07 — Attribution without self-deception: platform-reported results versus blended CAC and MER🔒
- 08 — Incrementality testing: proving your ads caused the sales with holdout, geo and on-off tests🔒
Module 3 — Channels, budget allocation, creative and conversionEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Choosing channels by buying intent: search, social, marketplace, video and affiliate ads🔒
- 10 — Allocating budget across channels: marginal CAC, diminishing returns and the 70/20/10 split🔒
- 11 — Creative is your targeting now: angles, hooks, formats and a weekly creative testing system🔒
- 12 — Conversion rate optimisation for paid traffic: landing pages, offers, forms and speed-to-lead🔒
Module 4 — Diagnosing, scaling, retaining and running performance marketing as a systemSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — Diagnosing a performance drop: the metric chain from CPM to CTR, conversion rate and order value🔒
- 14 — Scaling spend without collapsing efficiency: vertical and horizontal scaling, step rules and stop signals🔒
- 15 — Retargeting, retention and first-party data: lowering blended CAC with customers you already have🔒
- 16 — Running performance marketing as a system: weekly dashboard, agency management and your 90-day plan🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Performance marketing: worked case studies and applied scenarios🔒
- Performance marketing: common mistakes, misconceptions and self-check Q&A🔒
- Performance marketing: revision sheet and self-test with answer key🔒
Practice Lab — Build and run your performance marketing systemDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Economics and test card: break-even CAC, target CPA, payback and your first pre-registered test🔒
- Practice 02 — Measurement audit: tracking fixes, UTM sheet, CRM loop, attribution check and a lift-test design🔒
- Practice 03 — 30-day acquisition test plan: channel scorecard, budget split, eight-ad creative brief and landing-page fixes🔒
- Practice 04 — Capstone: your 90-day performance marketing operating plan with dashboard, scaling ladder and review rhythm🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999