Marketing & Lead Generation
Meta, Facebook & Instagram Ads
ZELVU Business's structured Meta, Facebook & Instagram Ads programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓Foundations: how Meta ads work, your numbers, account set-up and tracking
- ✓Building campaigns: objectives, audiences, creative and destinations
- ✓Playbooks: lead forms, WhatsApp conversations, online sales and policy safety
- ✓Measurement, optimisation, retargeting and scaling
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Foundations: how Meta ads work, your numbers, account set-up and trackingCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — How Meta decides who sees your ad: the auction, total value, estimated action rates and why creative now does the targetingFree preview
- 02 — The maths before you spend: from CPM to cost per customer, break-even ROAS and a test budget that can give an answer🔒
- 03 — Setting up safely: Business portfolio, Facebook Page, Instagram, ad account ownership, payments, GST invoices and security🔒
- 04 — Tracking before launch: Meta Pixel, Conversions API, standard events and measuring leads, purchases and WhatsApp chats🔒
Module 2 — Building campaigns: objectives, audiences, creative and destinationsCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Choosing the objective and structure: Sales, Leads, Engagement, Traffic or Awareness, and why the Boost button usually is not enough🔒
- 06 — Audiences today: broad and Advantage+ audience, custom audiences, lookalikes, location and exclusions that still matter🔒
- 07 — Creative that stops the scroll: hooks, Reels, static and carousel formats, and copy in English, Hindi, Hinglish and regional languages🔒
- 08 — Choosing where the click goes: website, Instant Form, WhatsApp, Instagram Direct or a call — matched to how you actually sell🔒
Module 3 — Playbooks: lead forms, WhatsApp conversations, online sales and policy safetyEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Lead generation with Instant Forms: higher-intent forms, qualifying questions, CRM sync and calling back within minutes🔒
- 10 — Click-to-WhatsApp ads: set-up, welcome messages, handling chat volume and tracking conversations through to sales🔒
- 11 — Selling products online with Meta: catalogues, Advantage+ catalog ads, sales campaigns and break-even ROAS with COD and RTO🔒
- 12 — Ad policies and account safety in India: restricted claims, Special Ad Categories, ASCI and consumer law, rejections and appeals🔒
Module 4 — Measurement, optimisation, retargeting and scalingSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — Reading Ads Manager: custom columns, attribution settings, breakdowns and the diagnostic chain from impression to profit🔒
- 14 — The weekly optimisation routine: learning phase, creative fatigue, frequency and which edits to make or avoid🔒
- 15 — Retargeting and the full funnel: warm audiences, existing customers, festive-season planning and frequency control🔒
- 16 — Testing and scaling: creative testing, A/B tests, lift and holdout checks, budget increases, agencies and your 90-day Meta plan🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Meta ads: worked case studies and applied scenarios🔒
- Meta ads: common mistakes, misconceptions and self-check Q&A🔒
- Meta ads: revision sheet and self-test with answer key🔒
Practice Lab — Plan, launch and review your Meta ads campaignDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Economics and tracking readiness: break-even numbers, account security and Pixel/Conversions API audit🔒
- Practice 02 — Campaign blueprint: objective, audience, six creatives, destination and lead-handling plan🔒
- Practice 03 — Account diagnosis case: reading 30 days of a D2C brand's Meta data and prescribing fixes🔒
- Practice 04 — Capstone: your 90-day Meta ads launch, optimisation and scaling plan🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999