Marketing & Lead Generation
LinkedIn Marketing
ZELVU Business's structured LinkedIn Marketing programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓LinkedIn foundations: your goal, your buyers, a profile and Company Page that earn trust, and the right network
- ✓Content that builds trust and brings enquiries
- ✓Social selling: finding buyers, starting conversations and turning them into meetings
- ✓LinkedIn Ads, measurement and a weekly system you can sustain
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — LinkedIn foundations: your goal, your buyers, a profile and Company Page that earn trust, and the right networkCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — Deciding what LinkedIn must do for your business: one primary goal, the buyers you need to reach and a realistic weekly time budgetFree preview
- 02 — A personal profile that turns visits into conversations: headline, About, Featured, banner and the proof buyers look for🔒
- 03 — Setting up a Company Page that earns trust: page details, admin control, showcase pages, employee links and when the Page matters less than people🔒
- 04 — Building the right network: who to connect with, invitation limits, follow versus connect, and keeping your audience relevant🔒
Module 2 — Content that builds trust and brings enquiriesCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Content pillars and a posting calendar a small team can sustain: what B2B buyers want to read and how often to post🔒
- 06 — Writing LinkedIn posts that get read: hooks, structure, formats (text, document, video, poll) and a clear next step🔒
- 07 — How distribution works and how to earn reach: dwell time, comments, early replies, commenting strategy and why engagement bait backfires🔒
- 08 — Turning attention into enquiries: lead magnets, the profile-to-message path, LinkedIn newsletters and events🔒
Module 3 — Social selling: finding buyers, starting conversations and turning them into meetingsEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Finding buyers with LinkedIn search and Sales Navigator: Boolean searches, lead and account lists, and buying signals🔒
- 10 — Connection requests and message sequences that do not feel like spam: personalisation levels, timing, follow-ups and InMail🔒
- 11 — From LinkedIn conversation to booked meeting: qualifying in messages, handling "send details" and "what's the price?", and logging leads in your CRM🔒
- 12 — Employee advocacy and team selling: getting your team to post, content kits, guidelines, approvals and professional-conduct rules🔒
Module 4 — LinkedIn Ads, measurement and a weekly system you can sustainSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — LinkedIn Ads fundamentals: Campaign Manager structure, objectives, formats, audience targeting and budgets you can afford in rupees🔒
- 14 — Lead Gen Forms, the Insight Tag and retargeting: capturing paid leads, tracking conversions and following up before interest fades🔒
- 15 — Measuring LinkedIn marketing: activity, audience, conversation and pipeline metrics, cost per qualified lead and honest attribution🔒
- 16 — Your weekly LinkedIn operating rhythm: time blocks, AI-assisted drafting, safe tools, account security, delegation and quarterly review🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- LinkedIn marketing: worked case studies and applied scenarios🔒
- LinkedIn marketing: common mistakes, misconceptions and self-check Q&A🔒
- LinkedIn marketing: revision sheet and self-test with answer key🔒
Practice Lab — Build and run your LinkedIn lead engineDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Goal, audience and profile audit: set your 90-day LinkedIn goal and rebuild your profile, Company Page and network plan🔒
- Practice 02 — A 30-day content plan: pillars, twelve drafted posts, one lead magnet and a commenting routine🔒
- Practice 03 — A two-week social-selling sprint: a 60-lead tiered list, personalised sequences, conversations moved to meetings and a conversion log🔒
- Practice 04 — Capstone: your 90-day LinkedIn lead engine — goal, content, outreach, a test ad campaign, measurement dashboard and weekly rhythm🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999