Strategy & Scale
Business Growth Foundations
Practical fundamentals covering business models, goal setting, customer understanding and growth planning.
- ✓ 12 weeks · 47 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 47 lessons
What you will work on
- ✓Diagnosing your business and your most valuable customers
- ✓Designing offers and prices that protect your margin
- ✓Building a repeatable way to win and keep customers
- ✓Numbers, cash, team and your 90-day plan
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
10 modules · 47 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Diagnosing your business and your most valuable customersStart with an honest diagnosis: score the health of your business, map how it really makes money, rank your customers by the value they bring and learn from them, in their own words, why they buy.4 lessons
- 01 — Running a one-page business health check to find the one constraint holding back growthFree preview
- 02 — Mapping how your business makes money on one page: the growth equation and its five levers🔒
- 03 — Finding your most valuable customers by ranking them on profit, payment and effort🔒
- 04 — Writing an ideal-customer profile from ten real customer conversations🔒
Module 2 — Designing offers and prices that protect your marginTurn what your best customers want into a clear core offer, build tiered packages and a simple product ladder, set prices from real costs and customer value, and stop the quiet leaks that drain margin after the sale.4 lessons
- 05 — Designing a core offer built around one outcome your best customers want🔒
- 06 — Building good-better-best packages and a simple product ladder🔒
- 07 — Setting prices between a cost floor, a value ceiling and a market reference🔒
- 08 — Stopping margin leaks from discounts, freebies, unbilled work and credit terms🔒
Module 3 — Building a repeatable way to win and keep customersChoose the two channels that suit your customer, write a message that makes them respond, convert more enquiries with a disciplined pipeline, and grow through repeat purchases, referrals and honest reviews.4 lessons
- 09 — Choosing two acquisition channels that match your customer and budget🔒
- 10 — Writing a clear marketing message that makes your ideal customer respond🔒
- 11 — Running an enquiry-to-sale pipeline with a disciplined follow-up routine🔒
- 12 — Earning repeat purchases, referrals and reviews from customers you already have🔒
Module 4 — Numbers, cash, team and your 90-day planRun the business on a one-page dashboard, control cash, build your first team and systems, and turn the programme into a 90-day growth plan.4 lessons
- 13 — Reading your numbers every month: the owner's one-page dashboard🔒
- 14 — Cash flow basics for growth: collections, stock and a 13-week cash view🔒
- 15 — Your first team and simple systems: roles, checklists and weekly reviews🔒
- 16 — Your 90-day growth plan: priorities, targets and a weekly rhythm🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Business growth foundations: worked case studies and applied scenarios🔒
- Business growth foundations: common mistakes, misconceptions and self-check Q&A🔒
- Business growth foundations: revision sheet and self-test with answer key🔒
Deep-dive units — Advanced practiceEight advanced units applying Business Growth Foundations to root causes, metrics, customer insight, systems, tools, compliance, team capability and scaling.8 lessons
- Root-Cause Diagnosis of Business Growth Results Using Structured Why-Questions🔒
- Leading Indicators and Benchmarks That Matter in Business Growth🔒
- Low-cost customer and market insight for business growth🔒
- Turning Owner-Dependent Work into a System Someone Else Can Run🔒
- Choosing and Using Technology and AI Tools for Business Growth🔒
- Risk, Compliance and Ethics Checkpoints in Business Growth🔒
- Building Small-Team Capability: Roles, Training and Incentives That Work🔒
- Scaling What Works and Stopping What Does Not🔒
Assignments and self-assessmentFour practical assignments that apply Business Growth Foundations to your own business, plus a 15-point readiness self-assessment.5 lessons
- Assignment 01 — Baseline and diagnosis for your business🔒
- Assignment 02 — Apply the core method to one live problem🔒
- Assignment 03 — Build your template or system🔒
- Assignment 04 — 30-day implementation review🔒
- Assignment 05 — Self-assessment: 15 questions to test your readiness🔒
Practice Lab — Put the foundations to workFour labs that turn the programme into your health check, offer and pricing, pipeline and a 90-day growth plan.4 lessons
- Practice 01 — Business health check and customer ranking🔒
- Practice 02 — Offer ladder and price review🔒
- Practice 03 — Acquisition channels, pipeline and follow-up🔒
- Practice 04 — Capstone: your dashboard and 90-day growth plan🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 47 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹12,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹12,999