MSME Growth
GeM Seller Mastery
ZELVU Business's structured GeM Seller Mastery programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓GeM foundations: how the marketplace works, registration and choosing your seller route
- ✓Catalogue and pricing: getting chosen in direct purchase and L1 buying
- ✓Bids and reverse auctions: qualifying, complying and pricing to win
- ✓Orders, invoicing, payment and running GeM as a business system
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — GeM foundations: how the marketplace works, registration and choosing your seller routeCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — How GeM really works: buyers, purchase modes and the route an order takes to reach youFree preview
- 02 — Is GeM worth it for your business? Reading past bids to size demand and pick the categories you target🔒
- 03 — Registration done right: PAN, Udyam, GSTIN, bank validation, user roles and a seller profile that passes checks🔒
- 04 — OEM, brand owner or reseller: brand approval, OEM authorisation, vendor assessment and choosing your route🔒
Module 2 — Catalogue and pricing: getting chosen in direct purchase and L1 buyingCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Building catalogue listings that pass approval: category specifications, images, HSN, country of origin and local content🔒
- 06 — Pricing on GeM: landed cost to the consignee, market-price reference, transaction charges and your margin floor🔒
- 07 — Winning direct purchase and L1 comparisons: stock, delivery pincodes, minimum quantity, lead time and catalogue hygiene🔒
- 08 — Selling services on GeM: service categories, SLAs, manpower contracts and pricing statutory costs correctly🔒
Module 3 — Bids and reverse auctions: qualifying, complying and pricing to winEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Finding and qualifying bids: search filters, bid alerts, a bid register and a go / no-go scorecard🔒
- 10 — Reading a GeM bid document: ATC, eligibility, EMD, ePBG, a compliance matrix and the clauses that get sellers disqualified🔒
- 11 — MSE, startup and Make in India preferences: EMD exemption, purchase preference and honest local-content declarations🔒
- 12 — Bid pricing and reverse auctions: walk-away price, decrement plan, L1 matching and post-evaluation representations🔒
Module 4 — Orders, invoicing, payment and running GeM as a business systemSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — From contract to delivery: checking the contract, delivery period, consignee coordination, PRC and CRAC🔒
- 14 — Invoicing and getting paid: GeM invoice, GST documents, TDS deductions, payment tracking and escalation🔒
- 15 — Protecting your seller record: ratings, incidents, liquidated damages, cancellations and suspension risk🔒
- 16 — Running GeM as a business system: KPI dashboard, working capital for government orders, team rhythm and a 90-day plan🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- GeM selling: worked case studies and applied scenarios🔒
- GeM selling: common mistakes, misconceptions and self-check Q&A🔒
- GeM selling: revision sheet and self-test with answer key🔒
Practice Lab — GeM Seller Launch Lab: from readiness audit to a 90-day bid planDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Readiness audit: GeM route map, registration and document vault, and a scored category shortlist🔒
- Practice 02 — Catalogue and pricing lab: three approval-ready listings with a landed-cost price sheet and margin floors🔒
- Practice 03 — Bid simulation: go / no-go, compliance matrix, preference check and reverse-auction plan for a live bid🔒
- Practice 04 — Capstone: your 90-day GeM sales, fulfilment and cash plan🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999