Finance & Profitability
Finance for Non-Finance Founders
ZELVU Business's structured Finance for Non-Finance Founders programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓How accounting records your business
- ✓Reading the financial statements your CA prepares
- ✓Money decisions: founder pay, GST, borrowing and investment
- ✓Your finance system: advisers, deadlines, tools and team
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — What founder finance covers: the three statements, cash and the decisions they drive🔒
- Start here 02 — Key terms in plain language: revenue, margins, EBITDA, working capital and equity🔒
- Start here 03 — Your business baseline: ten numbers every founder should know🔒
- Start here 04 — The founder's profit model: variable costs, contribution margin and break-even🔒
- Start here 05 — First-week action: build a 13-week cash flow forecast🔒
- Start here 06 — Working capital in depth: the cash conversion cycle, MSME payment timelines and funding the gap🔒
- Start here 07 — Keeping current: how Indian tax and compliance rules change and where to confirm them🔒
Module 1 — How accounting records your businessCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — Double-entry without the jargon: debits, credits and the five account types behind every Tally or Zoho Books ledgerFree preview
- 02 — From voucher to trial balance: the accounting cycle, a lean chart of accounts and a month-end close you can oversee🔒
- 03 — Accrual accounting in practice: earned revenue, unpaid expenses, customer advances and prepaid costs, and why timing changes your profit🔒
- 04 — Capex or opex: fixed assets, depreciation and why a ₹12 lakh machine does not hit this year's profit in one go🔒
Module 2 — Reading the financial statements your CA preparesCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Reading your year-end profit and loss statement: the Schedule III lines, the notes, "other income" and the auditor's report🔒
- 06 — The balance sheet in plain English: what the business owns, what it owes and what truly belongs to you🔒
- 07 — The cash flow statement: reconciling profit to cash through operating, investing and financing activities🔒
- 08 — Ratio analysis for owners: ten ratios for margin, returns, efficiency, liquidity and debt — and how your bank reads them🔒
Module 3 — Money decisions: founder pay, GST, borrowing and investmentEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Paying yourself: capital, drawings, salary, partner remuneration and dividends across proprietorship, partnership, LLP and private limited company🔒
- 10 — GST in your books, not your pocket: output tax, input tax credit, the portal ledgers and the cash timing of GST🔒
- 11 — Borrowing with open eyes: EMI maths, flat versus reducing rates, fees, collateral and the real cost of a business loan🔒
- 12 — Capital investment decisions: payback, return on investment and a simple discounted cash flow for a machine, an outlet or new software🔒
Module 4 — Your finance system: advisers, deadlines, tools and teamSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — Working with your accountant, CA and auditor: who does what, the monthly handover pack and the questions to ask🔒
- 14 — The founder's finance calendar: monthly, quarterly and annual deadlines, and the decision each one needs from you🔒
- 15 — Spreadsheets and AI for non-finance founders: exporting from Tally or Zoho, building pivot tables and asking AI to explain your numbers safely🔒
- 16 — Sharing the numbers: open-book basics for managers, family partners and co-founders, and targets people can actually influence🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Finance for founders: worked case studies and applied scenarios🔒
- Finance for founders: common mistakes, misconceptions and self-check Q&A🔒
- Finance for founders: revision sheet and self-test with answer key🔒
Practice Lab — Read, decide and run your own numbersDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Classify, post and balance one month: your chart of accounts, trial balance and accrual adjustments🔒
- Practice 02 — Read last year's financial statements like a lender: P&L, balance sheet, cash flow and ten ratios🔒
- Practice 03 — Make one real money decision with numbers: founder pay, a loan or an investment, with GST and cash checks🔒
- Practice 04 — Capstone: build your founder finance file and a 90-day plan to run your own numbers🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999