Marketing & Lead Generation
Email & Content Marketing
ZELVU Business's structured Email & Content Marketing programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓Content strategy: owned audience, buyer questions, pillars and a publishing system
- ✓Writing and repurposing content that builds trust and prompts action
- ✓Email marketing: permission list, deliverability, automated flows and segments
- ✓Measurement, AI-assisted production and your 90-day operating plan
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Content strategy: owned audience, buyer questions, pillars and a publishing systemCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — Owned audience economics: why an email list and a content library outlast rented reachFree preview
- 02 — Researching what your buyers need to read: a question bank from sales calls, enquiries, reviews and search data🔒
- 03 — Content pillars and formats: choosing three or four themes and the formats your team can actually produce🔒
- 04 — The editorial calendar and production workflow: briefs, drafts, approvals and a cadence a small team can keep🔒
Module 2 — Writing and repurposing content that builds trust and prompts actionCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Writing a cornerstone guide: structure, first-hand evidence, readable formatting and a clear next step🔒
- 06 — Case studies and customer stories that sell without hype: interviews, permissions, honest numbers and claims you can back🔒
- 07 — Repurposing one idea into ten assets: turning a guide into newsletters, carousels, short videos and customer messages🔒
- 08 — Copywriting for emails and content: subject lines, preheaders, opening lines, clarity edits and Hinglish tone🔒
Module 3 — Email marketing: permission list, deliverability, automated flows and segmentsEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Building a permission-based email list: opt-in forms, lead magnets, double opt-in and consent records under India's data protection law🔒
- 10 — Choosing an email platform and setting up deliverability: sending domain, SPF, DKIM, DMARC, one-click unsubscribe and warm-up🔒
- 11 — Automated email flows: welcome, nurture, abandoned cart, post-purchase and win-back sequences that run every day🔒
- 12 — Segmentation, personalisation and the regular newsletter: sending the right email to the right people at the right frequency🔒
Module 4 — Measurement, AI-assisted production and your 90-day operating planSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — Email metrics that matter: delivery, clicks, conversions, revenue per recipient and why open rates mislead🔒
- 14 — Measuring content performance and return: UTM links, GA4 key events, CRM source fields and a content scorecard🔒
- 15 — Using AI in your content and email workflow without losing accuracy or your voice: briefs, prompts, fact-checks and a review gate🔒
- 16 — Your 90-day email and content operating plan: targets, weekly rhythm, testing roadmap, team, budget and review🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Email and content marketing: worked case studies and applied scenarios🔒
- Email and content marketing: common mistakes, misconceptions and self-check Q&A🔒
- Email and content marketing: revision sheet and self-test with answer key🔒
Practice Lab — Build and run your email and content engineDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Owned audience brief, buyer question bank and pillar map for your business🔒
- Practice 02 — Write, verify and repurpose one cornerstone guide or case study into ten assets🔒
- Practice 03 — Set up your sending domain, a consent-based signup and a working five-email welcome flow🔒
- Practice 04 — Capstone: run your email and content engine for 30 days and present a 90-day operating plan with evidence🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999