E-commerce & D2C
E-commerce Business Complete
ZELVU Business's structured E-commerce Business Complete programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓Choosing what to sell, where to sell it and setting up legally
- ✓Building your storefront and winning your first customers
- ✓Running operations: inventory, shipping, returns and cash
- ✓Growing profitably: repeat buyers, numbers, automation and scale
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Choosing what to sell, where to sell it and setting up legallyCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — Choosing what to sell: filtering products for demand, margin, shipping and return riskFree preview
- 02 — Business model and channel mix: marketplaces, your own website, social commerce and ONDC🔒
- 03 — Pricing every SKU: the landed-cost sheet that accounts for fees, GST, shipping and returns🔒
- 04 — Legal and tax setup for online selling: entity, GST, TCS, labelling and consumer rules🔒
Module 2 — Building your storefront and winning your first customersCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Launching your own online store: platform, checkout, payment gateway and COD settings🔒
- 06 — Product listings that convert: titles, images, descriptions and trust signals on every channel🔒
- 07 — Getting your first traffic on a small budget: a disciplined 30-day channel test🔒
- 08 — Fixing conversion and abandoned carts: finding where buyers drop off and why🔒
Module 3 — Running operations: inventory, shipping, returns and cashEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Inventory planning: reorder points, safety stock, festive demand and dead stock🔒
- 10 — Fulfilment and shipping: choosing couriers, aggregators, marketplace fulfilment and packaging🔒
- 11 — Controlling COD, RTO and returns: measuring and cutting the biggest margin leak🔒
- 12 — Cash cycle and settlements: marketplace payouts, reconciliation and working capital🔒
Module 4 — Growing profitably: repeat buyers, numbers, automation and scaleSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — Repeat customers: post-purchase flows, retention and customer lifetime value🔒
- 14 — The e-commerce P&L and weekly dashboard: contribution margins, CAC, ROAS and MER🔒
- 15 — Automation and AI in e-commerce operations: order sync, support and content with checks🔒
- 16 — Scaling decisions: adding SKUs, channels and people, and your 90-day growth plan🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- E-commerce business: worked case studies and applied scenarios🔒
- E-commerce business: common mistakes, misconceptions and self-check Q&A🔒
- E-commerce business: revision sheet and self-test with answer key🔒
Practice Lab — Build and run your e-commerce business planDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Product and pricing lab: shortlist three SKUs and build their landed-cost sheets🔒
- Practice 02 — Launch lab: your storefront, listings and 30-day traffic test plan🔒
- Practice 03 — Operations audit lab: inventory, shipping, RTO and settlement reconciliation🔒
- Practice 04 — Capstone: your 90-day e-commerce operating plan with P&L and weekly dashboard🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999