Marketing & Lead Generation
Digital Marketing Complete
ZELVU Business's structured Digital Marketing Complete programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓Digital marketing foundations
- ✓Organic growth: search, social and content
- ✓Paid advertising that pays back
- ✓Conversion, automation and analytics
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Digital marketing foundationsSet the base that every campaign depends on: a clear 90-day strategy, research into how your customers think and speak, a website that converts on mobile, and a brand that looks and sounds the same everywhere.4 lessons
- 01 — Building a 90-day digital marketing strategy for your businessFree preview
- 02 — Researching your audience and writing messages in their language🔒
- 03 — Building a website and landing page that turns visitors into enquiries🔒
- 04 — Creating a simple brand kit, tone of voice and content pillars🔒
Module 2 — Organic growth: search, social and contentBuild channels that keep bringing enquiries without paying for every click: local search and reviews, short-form video, founder-led LinkedIn content for B2B, and a consent-based WhatsApp marketing system.4 lessons
- 05 — Getting found on Google: SEO basics, Google Business Profile and reviews🔒
- 06 — Planning and producing short-form video with a 30-day content calendar🔒
- 07 — Using LinkedIn and founder-led content to win B2B clients🔒
- 08 — Running WhatsApp marketing with broadcasts, channels, groups and consent🔒
Module 3 — Paid advertising that pays backLearn to run Meta and Google ads that are measured by customers, not clicks: sensible campaign structure, creatives and offers that convert in the languages your customers use, and written rules for testing, killing and scaling spend.4 lessons
- 09 — Running Meta ads for leads and sales: structure, audiences and destinations🔒
- 10 — Setting up Google Ads: search, Performance Max, keywords and local campaigns🔒
- 11 — Writing ad creatives and offers that convert in English, Hindi and Hinglish🔒
- 12 — Testing on ₹300 a day: budget, kill and scale rules for paid ads🔒
Module 4 — Conversion, automation and analyticsTurn leads into customers and decisions into data: nurture funnels, simple automation for small teams, tracking that covers calls and WhatsApp, a weekly marketing report, and a 90-day review that tells you where to put money next and how to hire outside help wisely.4 lessons
- 13 — Building a lead nurturing funnel with lead magnets, webinars and follow-up sequences🔒
- 14 — Automating follow-up with a CRM, tags, auto-replies and drip sequences🔒
- 15 — Tracking what works: GA4, UTM links, conversion events and a weekly report🔒
- 16 — Reviewing results, reallocating budget and hiring the right agency or freelancer🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Digital marketing: worked case studies and applied scenarios🔒
- Digital marketing: common mistakes, misconceptions and self-check Q&A🔒
- Digital marketing: revision sheet and self-test with answer key🔒
Practice Lab — Run your digital marketingApply the programme to your own business in four hands-on exercises: a strategy and audience research pack, a 30-day content calendar with five published pieces, a small paid campaign with a results report, and a capstone analytics setup with your next 90-day plan.4 lessons
- Practice 01 — Writing your strategy one-pager and audience research sheet🔒
- Practice 02 — Building a 30-day content calendar and producing five pieces🔒
- Practice 03 — Launching one paid campaign with ₹2,000 to ₹5,000 and reporting results🔒
- Practice 04 — Capstone: analytics setup, weekly report and your next 90-day plan🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999