E-commerce & D2C
D2C Brand Building
ZELVU Business's structured D2C Brand Building programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓Brand foundations: category wedge, customer insight, positioning and hero product
- ✓Making the brand real: identity, packaging, website and storytelling
- ✓Winning and keeping customers: launch, creators, reviews and retention
- ✓Brand economics, channel expansion, brand health and scaling
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — Brand foundations: category wedge, customer insight, positioning and hero productCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — Choosing your D2C category and wedge: where a new brand can win against incumbents and marketplace sellersFree preview
- 02 — Customer insight that builds brands: jobs, triggers, objections and the words your buyers actually use🔒
- 03 — Positioning and the brand promise: one clear reason to choose you, proof points and the price tier it earns🔒
- 04 — Hero product and range architecture: building the first SKU that carries the brand and deciding what comes next🔒
Module 2 — Making the brand real: identity, packaging, website and storytellingCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Brand name, visual identity and tone of voice: building a brand book a small team can apply consistently🔒
- 06 — Packaging and unboxing: packs that sell on a phone screen, survive the courier and carry the mandatory declarations🔒
- 07 — Your D2C website as the brand's flagship: product pages, brand story, trust signals and the first-order offer🔒
- 08 — Brand storytelling and content pillars: founder story, proof, education and a content calendar you can sustain🔒
Module 3 — Winning and keeping customers: launch, creators, reviews and retentionEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Launching a new D2C brand: pre-launch waitlist, the first 100 customers and learning before you scale spend🔒
- 10 — Creator and influencer marketing: choosing creators, briefs, barter versus paid deals, disclosure rules and measuring sales🔒
- 11 — Reviews, UGC and social proof: collecting honest reviews, using customer content with permission and handling negative feedback🔒
- 12 — Retention and brand community: replenishment timing, loyalty, subscriptions, referrals and CRM that customers welcome🔒
Module 4 — Brand economics, channel expansion, brand health and scalingSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — D2C brand economics: the margin stack from MRP to CM3, the true cost of discounting and cohort payback🔒
- 14 — Taking the brand beyond your website: marketplaces, quick commerce, modern trade and offline retail without losing margin or control🔒
- 15 — Measuring brand health: branded search, organic share of new customers, NPS, share of voice and a monthly brand scorecard🔒
- 16 — Scaling the brand business: first hires, agencies, funding choices and your 12-month brand plan🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- D2C brand building: worked case studies and applied scenarios🔒
- D2C brand building: common mistakes, misconceptions and self-check Q&A🔒
- D2C brand building: revision sheet and self-test with answer key🔒
Practice Lab — Build your D2C brand: from foundation file to a 12-month brand planDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Brand foundation file: category wedge, customer insight, positioning and hero product🔒
- Practice 02 — Brand identity and launch kit: brand book, pack audit, hero product page and first-100-customers plan🔒
- Practice 03 — Growth and economics audit: creator programme, reviews and retention system, CM1–CM3 and cohort payback🔒
- Practice 04 — Capstone: your 12-month D2C brand plan with channel roadmap, brand scorecard, team and funding path🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999