Brand & Customer Growth
Brand Management
ZELVU Business's structured Brand Management programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓Brand foundations: auditing, measuring and positioning the brand you already have
- ✓Brand architecture and growth: portfolios, extensions, partnerships and rebranding
- ✓Delivering the brand consistently: guidelines, touchpoints, people and channel partners
- ✓Protecting, funding, measuring and planning the brand
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works: the strategic brand management process🔒
- Start here 02 — Brand vocabulary: identity, image, awareness, associations and equity🔒
- Start here 03 — Your brand baseline: funnel, loyalty and reputation measures🔒
- Start here 04 — Evidence for brand decisions: interviews, surveys and small tests🔒
- Start here 05 — First-week brand audit: inventory and exploratory review🔒
- Start here 06 — Brand health scorecard: judging progress honestly🔒
- Start here 07 — Keeping brand work current: the rules and sources to verify🔒
Module 1 — Brand foundations: auditing, measuring and positioning the brand you already haveCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — What your brand actually is: assets, promise and the gap between intention and perceptionFree preview
- 02 — Customer insight: segments, jobs-to-be-done and category entry points🔒
- 03 — Competitive frame of reference: points of parity, points of difference and perceptual maps🔒
- 04 — Writing the positioning statement, brand promise and brand mantra🔒
Module 2 — Brand architecture and growth: portfolios, extensions, partnerships and rebrandingCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Brand architecture: branded house, house of brands, endorsed brands and sub-brands🔒
- 06 — Brand extensions: fit, cannibalisation and the risk of dilution🔒
- 07 — Co-branding, ingredient branding, licensing and brand partnerships🔒
- 08 — Brand revitalisation and rebranding: when to refresh, when to change🔒
Module 3 — Delivering the brand consistently: guidelines, touchpoints, people and channel partnersEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Brand guidelines: identity system, tone of voice and usage rules🔒
- 10 — Touchpoint mapping: the customer journey, moments of truth and service blueprints🔒
- 11 — Living the brand: internal branding, service standards and quality controls🔒
- 12 — Brand consistency through channel partners, retailers and franchisees🔒
Module 4 — Protecting, funding, measuring and planning the brandSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — Protecting the brand: trademarks, logo ownership and domain names in India🔒
- 14 — Reputation management: reviews, honest claims and brand crisis response🔒
- 15 — Brand tracking and the brand KPI dashboard🔒
- 16 — Funding the brand: setting the budget and writing the 12-month brand plan🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Brand management: worked case studies and applied scenarios🔒
- Brand management: common mistakes, misconceptions and self-check Q&A🔒
- Brand management: revision sheet and self-test with answer key🔒
Practice Lab — Manage your brand: from audit to a 12-month brand management planDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Diagnostic case: auditing and repositioning a regional brand🔒
- Practice 02 — Case analysis: an architecture and brand extension decision🔒
- Practice 03 — Assignment: a touchpoint audit and mini brand guideline for a service business🔒
- Practice 04 — Capstone: your 12-month brand management plan and self-evaluation🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Course map: the sources of brand equity and how each module builds them🔒
- Programme guide 02 — Making brand decisions: options, weighted criteria, tests and bias checks🔒
- Programme guide 03 — Checking brand data: question design, samples, sources and cause versus correlation🔒
- Programme guide 04 — Final revision: the brand management toolkit and your 30-day review🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999