Sales Academy
B2C & Retail Sales
ZELVU Business's structured B2C & Retail Sales programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓Foundations & Strategy
- ✓Customer, Marketing & Sales
- ✓Finance, Operations & Risk
- ✓AI, Systems & Implementation
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How retail sales works: the footfall, conversion and basket equation🔒
- Start here 02 — Retail sales vocabulary: MRP, markup, margin, sell-through and shrinkage🔒
- Start here 03 — Building your store's sales baseline🔒
- Start here 04 — Learning to sell on the floor: observation, mystery shopping and role-play🔒
- Start here 05 — First-week store audit: the customer's-eye floor walk and lost-sales register🔒
- Start here 06 — The retail sales competency standard and how progress is judged🔒
- Start here 07 — Rules that change: consumer law, pricing, data and platform policies to verify🔒
Module 1 — Foundations & StrategyCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — Retail formats in India and the selling model each one needsFree preview
- 02 — How consumers decide: buying motives, involvement and the purchase decision process🔒
- 03 — Catchment, market potential and competitor mapping for a store🔒
- 04 — Merchandise mix and offer design: category roles, price ladders and ABC analysis🔒
Module 2 — Customer, Marketing & SalesCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Shopper types, the approach and needs discovery on the shop floor🔒
- 06 — Driving footfall: local store marketing, listings, windows and measuring cost per customer🔒
- 07 — Presenting with FAB, handling objections and closing without pressure🔒
- 08 — Cross-selling, upselling, loyalty and repeat customers🔒
Module 3 — Finance, Operations & RiskEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Retail pricing and promotions: pricing methods, markdowns and the discount break-even🔒
- 10 — Inventory and cash: the cash conversion cycle, open-to-buy and reorder points🔒
- 11 — Store operations that sell: visual merchandising, SOPs and shrinkage control🔒
- 12 — Compliance at the counter: licences, invoices, returns, warranties and claims🔒
Module 4 — AI, Systems & ImplementationSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — Retail technology: POS, CRM, omnichannel tools and responsible use of AI🔒
- 14 — The retail KPI dashboard, variance analysis and the daily-weekly rhythm🔒
- 15 — Leading the sales team: targets, incentive design and a 30-day sales sprint🔒
- 16 — The 90-day retail growth plan: sequencing, seasonal calendar and PDCA review🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- Retail sales: worked case studies and applied scenarios🔒
- Retail sales: common mistakes, misconceptions and self-check Q&A🔒
- Retail sales: revision sheet and self-test with answer key🔒
Practice Lab — Assessments & CapstoneDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Retail sales diagnostic: calculating and interpreting store metrics🔒
- Practice 02 — Applied case analysis: a mobile store losing sales to online prices🔒
- Practice 03 — Implementation assignment: a floor-selling SOP, talk track and observation checklist🔒
- Practice 04 — 90-day capstone: target decomposition, three sprints and a scored self-evaluation🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — The programme map: from the sales equation to the store P&L🔒
- Programme guide 02 — Retail decisions with numbers: incremental analysis, expected value and in-store tests🔒
- Programme guide 03 — Getting the numbers right: data quality, daily reconciliation and a verification log🔒
- Programme guide 04 — Revision and the 30-day review: formula sheet, review meeting and the next bottleneck🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999