Sales Academy
B2B Sales
ZELVU Business's structured B2B Sales programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓How businesses buy: buying committees, target accounts and value
- ✓Opening accounts and qualifying opportunities
- ✓Winning the order: vendor onboarding, RFQs, pricing and payment terms
- ✓Keeping, growing and measuring key accounts
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How this programme works🔒
- Start here 02 — Key terms in plain language🔒
- Start here 03 — Your business baseline🔒
- Start here 04 — The learning method: read, apply, measure🔒
- Start here 05 — First-week action workbook🔒
- Start here 06 — Progress checklist and completion standard🔒
- Start here 07 — Keeping your knowledge current🔒
Module 1 — How businesses buy: buying committees, target accounts and valueCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — How B2B buying works in Indian companies: the buying committee, procurement stages and approval limitsFree preview
- 02 — Choosing target accounts: a firmographic ideal customer profile, account tiers and a list you can actually work🔒
- 03 — Mapping stakeholders inside an account: users, technical evaluators, procurement, finance and the approver🔒
- 04 — Building a B2B value case: turning features into rupees saved, downtime avoided and risk reduced🔒
Module 2 — Opening accounts and qualifying opportunitiesCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Account-based prospecting: researching accounts and multi-threaded outreach that earns the first meeting🔒
- 06 — Trade fairs, industry associations and B2B marketplace enquiries: converting contacts into qualified accounts🔒
- 07 — Qualifying complex deals with MEDDPICC: pain, metrics, economic buyer, decision process, paper process and champion🔒
- 08 — Samples, trials and pilots: designing a proof of value with success criteria agreed before you start🔒
Module 3 — Winning the order: vendor onboarding, RFQs, pricing and payment termsEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Getting onboarded as an approved vendor: registration documents, compliance checks and vendor codes🔒
- 10 — Responding to RFQs and RFPs: bid/no-bid, compliance matrix, technical-commercial offers and clarification questions🔒
- 11 — Pricing B2B quotations: cost sheets, value pricing, volume slabs, price-variation clauses and the buyer's landed cost🔒
- 12 — From purchase order to payment: reading PO terms, credit risk, MSME payment protections and collections🔒
Module 4 — Keeping, growing and measuring key accountsSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — Key account management: account plans, whitespace mapping and growing your share of the customer's spend🔒
- 14 — Rate contracts, renewals and price revisions: keeping accounts when procurement re-bids or asks for a cut🔒
- 15 — Delivering on the promise: sales-to-operations handover, complaint handling and escalation in B2B accounts🔒
- 16 — Measuring your B2B sales engine: win rate, sales cycle, customer concentration, DSO and a monthly account review🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- B2B sales: worked case studies and applied scenarios🔒
- B2B sales: common mistakes, misconceptions and self-check Q&A🔒
- B2B sales: revision sheet and self-test with answer key🔒
Practice Lab — Build and work your B2B account planDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Target account list and buying-committee maps for your top five accounts🔒
- Practice 02 — Value case, qualification scorecard and pilot plan for one live opportunity🔒
- Practice 03 — Vendor registration pack and a full response to a real or sample RFQ🔒
- Practice 04 — Capstone: a 90-day key account plan with quotation, terms, risks and review rhythm🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999