AI & Automation
AI-Powered Marketing
ZELVU Business's structured AI-Powered Marketing programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓AI-assisted marketing strategy: customer insight, competitors and positioning
- ✓Producing marketing content with AI: brand voice, content engine, visuals and Indian languages
- ✓AI in search, paid ads and personalised campaigns
- ✓Running AI marketing as a system: workflows, analytics, governance and return
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — How generative AI works and where it fits in a marketing team🔒
- Start here 02 — Key terms: the AI and marketing-metrics vocabulary you will use🔒
- Start here 03 — Your pre-AI baseline: funnel conversion, task time and content output🔒
- Start here 04 — Prompting fundamentals for marketers: structure, examples and the iterate-and-measure loop🔒
- Start here 05 — First-week setup: choosing AI tools and writing a safe data policy🔒
- Start here 06 — Reviewing AI output: a scoring rubric for accuracy, brand fit and risk🔒
- Start here 07 — Keeping current: tracking model, platform and regulatory changes in AI marketing🔒
Module 1 — AI-assisted marketing strategy: customer insight, competitors and positioningCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — Where AI fits in your marketing: mapping every task to automate, assist or keep humanFree preview
- 02 — Voice-of-customer mining with AI: turning reviews, WhatsApp chats and call notes into buyer insights🔒
- 03 — AI-assisted competitor research: ad libraries, marketplace listings and search results, checked and dated🔒
- 04 — Positioning and messaging with AI: choosing your segment, building a message house and pre-testing angles cheaply🔒
Module 2 — Producing marketing content with AI: brand voice, content engine, visuals and Indian languagesCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Building a brand voice kit AI can follow: tone rules, banned words, gold-standard examples and a reusable style prompt🔒
- 06 — The AI content engine: turning one strong pillar piece into a month of reels, posts, emails and blogs🔒
- 07 — AI visuals and video for marketing: product images, ad creatives, reels and voiceovers without misleading buyers or breaking rules🔒
- 08 — Writing for Bharat with AI: Hindi, Hinglish and regional-language marketing that reads as native, not translated🔒
Module 3 — AI in search, paid ads and personalised campaignsEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Search visibility in the AI era: using AI for SEO content responsibly and earning mentions in AI answers🔒
- 10 — AI-driven ad campaigns: feeding Meta Advantage+ and Google Performance Max the right signals, creatives and guardrails🔒
- 11 — AI creative testing: generating ad variants from a test matrix and reading results without fooling yourself🔒
- 12 — Segmentation and personalisation with AI: RFM segments, lifecycle messages on email and WhatsApp, and consent done right🔒
Module 4 — Running AI marketing as a system: workflows, analytics, governance and returnSystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — AI marketing workflows: connecting lead forms, CRM, sheets and AI steps with human approval gates🔒
- 14 — Marketing analytics with AI: a one-page weekly report, anomaly spotting and asking your data the right questions🔒
- 15 — Governance for AI marketing: claims, advertising standards, disclosure, fake-review and dark-pattern risks, and data consent🔒
- 16 — Measuring the return on AI in marketing: true costs, time, quality and revenue, the keep-or-stop scorecard and your 90-day roadmap🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- AI-powered marketing: worked case studies and applied scenarios🔒
- AI-powered marketing: common mistakes, misconceptions and self-check Q&A🔒
- AI-powered marketing: revision sheet and self-test with answer key🔒
Practice Lab — Build and run your AI marketing systemDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Customer insight to message house: code 100 real customer comments and pre-test three angles🔒
- Practice 02 — Brand voice kit and a two-week AI content sprint with quality, fidelity and claims logs🔒
- Practice 03 — Run one AI-assisted campaign: search page and AI-visibility baseline, plus a guarded ad test or a lifecycle campaign with holdout🔒
- Practice 04 — Capstone: your AI marketing operating system with one live workflow, a weekly report, a governance pack and a 90-day return roadmap🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Programme map: learning outcomes, module dependencies and a 12-week study plan🔒
- Programme guide 02 — Deciding with evidence: weighted tool choice, payback and test decision rules🔒
- Programme guide 03 — Verification protocol: checking AI-generated facts, statistics, sources and claims before publishing🔒
- Programme guide 04 — Whole-programme revision and the 30-day review cycle🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999