AI & Automation
AI Customer Support & Content Automation
ZELVU Business's structured AI Customer Support & Content Automation programme combines concept clarity, implementation frameworks, practical business examples, measurable action plans and AI-supported guidance for entrepreneurs and professionals.
- ✓ 9 weeks · 34 lessons
- ✓ 12-month access
- ✓ AI Business Tutor
- ✓ Activates automatically after ICICI Bank confirms payment
- ✓ Bank financing assistance
Questions first? Talk to the Business Counsellor · See all 34 lessons
What you will work on
- ✓Mapping Demand and Preparing to Automate
- ✓Building AI-Assisted Customer Support
- ✓Automating Content Creation at Scale
- ✓Integrating, Measuring and Scaling Safely
- ✓Applied practice, case studies and revision
Who should consider it
- •Founders, MSMEs, professionals and learners interested in the relevant business pathway
- •Programme selection should match the learner's business stage and implementation goal
Full curriculum
8 modules · 34 lessons
Every core lesson follows the same teaching flow: what you need to know, a step-by-step method, a worked Indian business example, a ready-to-use template, common mistakes, a 20-minute action task and a prompt for the AI Business Tutor.
Start here — How to get results from this programmeOrientation, key terms, your baseline, the learning method and the completion standard.7 lessons
- Start here 01 — What AI can and cannot do in customer support and content🔒
- Start here 02 — Key terms: LLMs, prompts, intents, grounding and support metrics🔒
- Start here 03 — Your baseline: support speed, quality, backlog and content output🔒
- Start here 04 — Read, apply, measure: running small automation pilots🔒
- Start here 05 — First-week workbook: inventory of channels, systems, data and knowledge🔒
- Start here 06 — Completion standard: what a production-ready automation looks like🔒
- Start here 07 — Keeping current: model updates, platform policies and Indian rules🔒
Module 1 — Mapping Demand and Preparing to AutomateCore concepts, diagnosis, market logic and programme-specific strategic foundations.4 lessons
- 01 — Mapping your support demand: contact reasons, volumes, channels and cost per contact before you automate anythingFree preview
- 02 — Designing the target experience: prevent, self-serve, automate, assist or escalate🔒
- 03 — Auditing and rewriting your knowledge base so AI can use it🔒
- 04 — Building the business case: total cost, savings, payback and sensitivity🔒
Module 2 — Building AI-Assisted Customer SupportCustomer understanding, acquisition, conversion, channels and relationship growth applied to this programme.4 lessons
- 05 — Conversation design: intents, slots, flows, fallbacks and tone🔒
- 06 — Grounding answers: retrieval-augmented generation and live data lookups🔒
- 07 — Human handover, escalation and AI agent-assist🔒
- 08 — Channel rules: WhatsApp Business Platform, email and voice automation🔒
Module 3 — Automating Content Creation at ScaleEconomics, cash discipline, metrics, operational execution, risk and compliance applied to this programme.4 lessons
- 09 — Prompting for business content: role, context, task, format and constraints🔒
- 10 — Brand voice and style guides that AI can follow🔒
- 11 — Content pipelines: briefs, calendars, review stages and approval SOPs🔒
- 12 — Repurposing and multilingual content: one source, many formats and Indian languages🔒
Module 4 — Integrating, Measuring and Scaling SafelySystems, automation, AI-assisted execution and a practical 30/90-day implementation roadmap.4 lessons
- 13 — Integrating AI with your CRM and helpdesk: triggers, actions and no-code workflows🔒
- 14 — The automation dashboard: containment, resolution, AI accuracy and a weekly review rhythm🔒
- 15 — Privacy, security and compliance: the DPDP Act, consumer law and AI content🔒
- 16 — Scaling safely: guardrails, prompt injection, governance and a 90-day roadmap🔒
Applied practice, case studies and revisionWorked scenarios, common mistakes and a timed mock3 lessons
- AI support and content automation: worked case studies and applied scenarios🔒
- AI support and content automation: common mistakes, misconceptions and self-check Q&A🔒
- AI support and content automation: revision sheet and self-test with answer key🔒
Practice Lab — Support & Content Automation BuildDiagnostic, case analysis, implementation assignment and capstone self-evaluation.4 lessons
- Practice 01 — Automation readiness diagnostic and knowledge check🔒
- Practice 02 — Case analysis: automating support and content for an Indian D2C brand🔒
- Practice 03 — Build assignment: a grounded FAQ assistant with human handover🔒
- Practice 04 — Capstone: your 90-day support and content automation plan with self-evaluation🔒
Programme guide — Plan, decide and reviewStudy plan, decision framework, accuracy protocol and the 30-day review.4 lessons
- Programme guide 01 — Map, outcomes and study plan🔒
- Programme guide 02 — From concepts to decisions🔒
- Programme guide 03 — Accuracy: verifying rules and figures🔒
- Programme guide 04 — 30-day review and next steps🔒
Unlock all 34 lessons with 12-month access and the AI Business Tutor.
Enrol now · ₹9,999Before you choose a programme
Which programme should I choose?
Choose a focused programme for one defined business problem. Consider Growth Partner when you need to work across several business functions over the year. The free Business Diagnostic and the Business Counsellor can help you narrow it down.
How do I pay and when does access start?
Click Enrol now on any programme, sign in or create your free Business LMS account, and pay the one-time fee on the company checkout through ICICI Bank’s secure page. Access activates automatically after ICICI Bank confirms the payment — usually within minutes. If the bank's confirmation is delayed, support helps. Payments are collected by Lex Orbis Education (OPC) Private Limited.
Can I pay in instalments or EMI?
ZELVU Business does not offer instalments or EMI: every programme fee is paid in full, upfront. If you would like a bank or NBFC to finance the fee, apply on the Fees & Bank Financing page. The lender assesses your application, completes KYC and shows its own loan terms before you sign; if it approves, it pays ZELVU the full programme fee, your programme unlocks for its full access period, and you repay the lender under its agreement. Approval is the lender's decision and is not guaranteed.
Is this a subscription or a loan?
Neither. Every fee is a one-time complete programme fee with a fixed access period and no automatic renewal. ZELVU Business is not a lender: if a bank finances your fee, the loan is between you and the lender, on its terms. The programme fee is the same either way.
How does the 3-day free trial work?
Create a free account and explore the Business LMS, reading material, AI tutor and tools for 3 days with no payment details. One trial per account. The trial does not create a paid enrolment and nothing is charged when it ends.
What is the difference between learning pace and access period?
The learning pace (shown on each programme page) is the guided schedule for finishing the lessons and implementation tasks. Access is 12 months from activation, so you can revisit the material and tools well after you finish.
Can I get help choosing without paying?
Yes. Use the free diagnostic, ask the Business Counsellor, or send an enquiry and choose Admission updates. An enquiry never reserves a place or charges anything.
Are revenue, customers or funding guaranteed?
No. These are educational and business-support programmes. Outcomes depend on your business, implementation and market conditions. AI guidance can be wrong and does not replace regulated professional advice.
Need help choosing?
Run the Business Diagnostic if you are not sure which pathway matches the current constraint. If your needs move across several functions, compare the Growth Partner 12-month all-access programme.
One-time fee
₹9,999